The conversation about conversation…

category: Generation C
by simon,

Found an excellent outline of a presentation here. It’s by Shel Israel, author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers and a self-admitted publicist in recovery.

Of particular interest:

38. A friend of mine—David Parmet– has a pre-schooler who spends time on Club Penguin. His son has not yet reached kindergarten but he has friends who live hundreds of miles from his home. Club Penguin may be a virtual place, but the friendships being formed there are very real.
39. David’s son is on the young side but he is part of the generation now emerging. They are the Online Generation and some of them are already taking seats in the cubicles of a company near you. As the boomers focus on retirement homes and medical packages, they are being replaced in the market by new members of the Online Generation. While boomers don’t know their wealth because they don’t know how long they will be retired, Onliners have started accumulating and spending discretionary income and will be doing so for a very long time.
40. As marketing and communications people, how do you reach this emergent Online Generation? It has Teflon resistance to traditional advertising. They don’t read newspapers. They listen to iTunes downloads not radio. 41. Their biggest love however is video and this brings us to the part of social media that is currently expanding at about the rate of the Universe. JD Lasica, a citizen media guru says that over half of the web is now moving as digital video and by 2012, MIT says, it will be all but 2%. There are some deceptions to this number in that video requires many more bits than does text, but still, we are moving toward a video Internet and you should be thinking about that, or so it seems to me.

Hmmm!

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