05
2007
C is not enough
Found an interesting blog post today - the next generation is Generation C.I.G.A.R … Can I Get A Ride?
http://kaydeezplace.blogspot.com/2007/10/generation-c-i-g-r.html
01
2007
US Navy reckons Gen C is “alien”
Quote:
“The typical kid today “has always been online,” and “has never known a world without digital phones.” Because of that, he a worldwide social network; his “best friend may be Chinese,” the report says. “Teens are creating new forms of social behavior that blur the distinction between online and real-world interactions — and largely ignore the difference between the two.” The dual life is “creating a whole new language.” The presentation warns recruiters that they’re liable to experience more than “just a generation gap” with today’s kids. To older military types, the youngsters will appear to be “a somewhat alien life force.”
More: http://blog.wired.com/defense/2007/09/omg-navy-calls-.html
14
2007
Generation C Podcast 4
11
2007
Gen C hits Australia
A column in The Australian puts a start date on Generation C - 1985. It’s a bit of a tongue-in-cheek column, but maybe there’s a bit of truth to it?
generation C (for communication, caring and compassion apparently). This generation, born in the late 1980s, is completely wired, does not believe anyone born before 1985 knows how to use Bluetooth or a DVD player let alone an electric wanger - sorry, I mean one of those new-fangled computers.
These children of the millennium create their own content online, and while generation X pays for an unlisted number and retreats ever deeper into its funkhole, gen C spends its time going public and talking about itself in neurotic detail on the web.
Every member of gen C is a celebrity - they must be; they all have a website, don’t they? Gen C was also taught to care. They not only want to save the whales, but forgive the fiends of Guantanamo and September 11.
They sound like every generation of idealistic youngsters: eager, cute and, sadly, about to run slap-bang into reality.
Already the article’s been picked up in the blogosphere, here, here and here.
02
2007
Generation C Podcast
10
2007
Jack Kerouac - voice of his generation
(cross-posted from Mad Young Thing)
Jack Kerouac.
Hat tip to Public Address (not going to the party, but it’s a great idea).
Question: does Generation C have someone who epitomises this generation?
04
2007
C-Class
Gen-C is here and happening… the big guns are waking up!
28
2007
What’s the future of music retail?
What do you think the future of music retail is? We thought we’d just ask you, but why just ask when there’s an opportunity to make a fool of yourself.
11
2007
The conversation about conversation…
Found an excellent outline of a presentation here. It’s by Shel Israel, author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Of particular interest:
38. A friend of mine—David Parmet– has a pre-schooler who spends time on Club Penguin. His son has not yet reached kindergarten but he has friends who live hundreds of miles from his home. Club Penguin may be a virtual place, but the friendships being formed there are very real.
39. David’s son is on the young side but he is part of the generation now emerging. They are the Online Generation and some of them are already taking seats in the cubicles of a company near you. As the boomers focus on retirement homes and medical packages, they are being replaced in the market by new members of the Online Generation. While boomers don’t know their wealth because they don’t know how long they will be retired, Onliners have started accumulating and spending discretionary income and will be doing so for a very long time.
40. As marketing and communications people, how do you reach this emergent Online Generation? It has Teflon resistance to traditional advertising. They don’t read newspapers. They listen to iTunes downloads not radio. 41. Their biggest love however is video and this brings us to the part of social media that is currently expanding at about the rate of the Universe. JD Lasica, a citizen media guru says that over half of the web is now moving as digital video and by 2012, MIT says, it will be all but 2%. There are some deceptions to this number in that video requires many more bits than does text, but still, we are moving toward a video Internet and you should be thinking about that, or so it seems to me.
Hmmm!
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