Get your own face on a collectible Hellgate figurine

category: Uncategorized
by simon,

I just got an email from Andrew at TOUCHCAST/Next, one of the interactive marketing outfits that seem to really understand Gen C.

The email’s all about the latest idea from Weta Collectibles. In a nutshell, players of Hellgate:London are able to get a player figuring with their own face on it, handcrafted by the folks at Weta Collectibles!

That is cool on so many levels, and I don’t even play Hellgate:London!

It makes the virtual real (as in physically real - see my thoughts on virtuality vs fakeness)
It is uniquely individual - no-one else in the world will have a figurine like yours
It says something about the owner. (Whether that’s “cool” or “sad” is in the eye of the beholder!)

Why is this Gen C? It’s another example of life lived on your terms, which is what Generation C is all about. In a way it’s a return to a time when everything was handmade, customised to one person’s needs. For some products, like this figurine, handmade is still the only way to do it. For others, this is the age of mass customisation.

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