Generation DIY?

category: Uncategorized
by simon,

I found this when fiddling around with our Wikipedia entry on Generation C. Turns out there’s yet another label - this one’s quite interesting:

“not an age demographic, but a mindset of creative people who take advantage of new technical tools to create and publicize their own content.”

But is Gen C about age? Or is it just that people born into this technological context will just adopt the tools of creation and publicity more readily?

Comments

2 Comments so far

Paul Spence | 25 May 2007, 10:15
I’m surprised you haven’t mentioned the word “Consumer” yet.

I like the C-concept and I don’t think Gen C is constrained by age at all. For example, I’m 42 and have been heavily involved with establishing and managing virtual communities for the last 5 years. There are even bloggers in their 70s and 80s on YouTube now.

Gen C is about a different mindset that grasps the opportunity arising from the peer production of creative content.
simon | 25 May 2007, 11:22
Hi Paul!

Of course, consumer was one of the really obvious ones! My bad, I forgot. When we asked some possible Gen C-ers last year what they thought the C stood for, consumer was one of the most popular ones (from memory) - but sort of said in an ironic, helpless way, ie “I’m a consumer but I don’t want to be just a consumer”

Good comments on age vs attitude. Thanks!