16
2007
Gen C - influential, connected, and complex
eMarketer says Millenials (aka Generation C) “spreads the word quickly on things it likes and enjoys user-generated content”. Very cool.
Meanwhile Matt Webb continues to spread the word in the Northern Hemisphere. Did you know he first came across the term in that Idealog article?
And back here in NewZillund, an insurance company of all things has come out with an offering targeted towards Generation C. That is innovative!
From the press release:
The Pinnacle Life website (https://www.pinnaclelife.co.nz) and the associated ‘Life Insurance Blog’ (http://blog.pinnaclelife.co.nz) are the first NZ life insurance offerings that specifically target the Internet-savvy ‘Generation C’ and the estimated 1.3 million New Zealanders who now buy online (source: Nielsen NetRatings).
Fascinating! A blog about insurance. I’m going to read that just to see what they come up with!
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Comments
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Hey Simon… we’re delighted you’ve spotted our website. Unfortunately even Gen-C’ers need life insurance. Ok, agree its not a sexy product… but if you check it you’ll see we’ve made BUYING it very cool. Love your Blog. Cheers, Ed Saul, Pinnacle Life…
Link…
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